Photography: Gigi Aly
One chair, 10 designers: Croft House is celebrating 10 years of their iconic Sierra chair by collaborating with 10 interior designers to create unique variations of the classic design. Contributing to Croft House’s first product collaboration are Adair Curtis of JSN Studio, Brooke Wagner of Brooke Wagner Design, Elena Dendiberia and Homan Rajai of Studio Ahead, Emilie Munroe of Studio Munroe, Faith Blakeney of Studio Faith Blakeney, Jeff Andrews of Jeff Andrews Design, Linda Hayslett of LH.Designs, Max Humphrey, Noz Nozawa of Noz Designs, and Tali Roth of Tali Roth Interior Design. Each of the designers put their own spin on the powder coat of the metal frame and the cushion fabric.
“Our goal with this project is to celebrate the Sierra Chair’s legacy and highlight the incredible creativity and talent of these designers,” says Croft House designer, Kari Streib. “We were thrilled with how they interpreted the chair and made it their own, and we can’t wait to share the results with the design community.”
In the decade since its debut, Croft House’s original Sierra Chair has gone from West Coast cult favorite to a staple of contemporary design coast to coast. Croft House’s flagship piece blends minimalist design principles with a homey-comfort in the form of a thin steel frame and oversized natural cushion. As the Sierra Chair enters its second decade, the collaboration with these talented designers is a fitting celebration of its enduring appeal and stylistic flexibility.
The ten designers and their customizations are:
Adair Curtis is a celebrated interior designer, TV personality and cofounder of JSN STUDIO, a multidisciplinary styling and design firm based in Los Angeles. Adair’s holistic and elegant approach to style and living has garnered him a place on the coveted 1stDibs 50 2022 Honoree list and as star of the Netflix series, Instant Dream Home. Curtis customizations: Fadini Borghi cushion and opio terracotta frame: flat bronze powder coat.
Jeff Andrews is an award-winning interiors and product designer based in Los Angeles. He is the author of “The New Glamour: Interiors with Star Quality” Andrews customizations: cushion, Misia Paris Riviera du Levant carbone fabric, frame: highland bronze powder coat.
Studio AHEAD is a San Francisco based art and design collective founded by Homan Rajai and Elena Dendiberia. From their office in Mission District, Studio AHEAD’s team charts out a new Silk Road traversing their Eastern and Western sensibilities and their clients’ cultural heritages. Studio Ahead customizations: cushion, JG SWITZER custom indigo sheep felt, frame: pastel blue powder coat.
LH.Designs is a boutique luxury design-build firm located in Los Angeles and completing projects across the country and internationally. Principal Linda Hayslett creates a lifestyle starting with planning, then construction, furnishings, and artwork. LH.Designs customizations: cushion, S. Harris, Moa tamarind fabric, frame: aged red powder coat.
Studio Faith Blakeney is a creative incubator for a new approach to the field of interior design. The approach disregards convention in favor of innovation, collaboration, play, out-of-the-box thinking and social conscience. Blakeney customizations: cushion, Misia Paris, Azur Cotonneux Mordore fabric, frame: transparent copper powder coat.
Brooke Wagner Design is a full service Interior Design firm based in Newport Beach, CA focusing on custom homes from coast to coast. Wagner customizations: cushion, BWD x Solé | Big Sur Night fabric, frame: khaki green powder coat.
Studio Munroe creates thoughtful and luxurious spaces that embody the belief that a home should be the perfect backdrop for the life lived inside. Based in San Francisco, principal Emilie Munroe’s signature is found in the collaborative spirit, attention to detail, and joie de vivre incorporated into every project. Studio Munroe customizations: cushion, Voutsa David Linen x CW Stockwell fabric, frame: traffic purple powder coat.
Established in 2015, Tali Roth is an interior design studio specializing in bespoke, one of a kind residential, commercial, retail, and hospitality spaces. We offer end to end interior design and décor services working in conjunction with architects, landscapers, and various trades to ensure we deliver the best service possible. Roth customizations: cushion, Pierre Frey Medium Latte fabric, trim: Pierre Frey Duke mohair velvet ivoire, frame: bronze chrome powder coat.
San Francisco-based Noz Nozawa is known for her commitment to artful and highly personal interiors. Fearless in her design choices, her spaces are grounded in a commitment to helping her clients access joy and love through the process. Nozawa customizations: cushion, Donghia outdoor Daydream Sky fabric, trim: Schumacher outdoor Meyer Brush fringe delft, frame: outdoor ultramarine blue powder coat.
Max Humphrey is a Portland, Oregon–based interior designer whose trademark lived-in, layered look has earned accolades nationwide. His new book, “Lodge: An Indoorsy Tour of America’s National Park” comes out Spring 2023. Humphrey customizations, cushion: Pindler x Sunbrella, Gridlock Cedar fabric, frame: rifle green powder coat.
In addition to the homes of tastemakers such as actress/singer Mandy Moore, the Croft House Sierra chair can be lounged in at top destinations such as Malibu’s The Surfrider Hotel.
The Sierra chair is featured in the Covet section of Interiors magazine’s June+July issue.
The collection debuts this summer, and is available at the link below and in-person at Croft House’s Los Angeles boutique. Croft House, crofthouse.com
Noz Nozawa
